Automakers Respond To Consumer Technology Demands

Forget about fuel economy, acceleration times, or reliability. What many new car shoppers want to know is if they will be able to integrate their smartphone with their new car’s multimedia system, and if the latest vehicle is Wi-Fi compatible. Automakers are increasingly developing new cars with these consumer demands in mind.  People in the market of buying a new car want to be able to access things like navigation, music, phone calls and text through their car's dashboard touchscreen, steering wheel buttons, or by voice command for a more hands-free experience. In response, the 2017 lineup of vehicles include one or more tech-savvy feature. Demand for multimedia systems, including Android Auto and Apple CarPlay, continues to increase, and with it, the number of vehicles catering to these needs.

A year ago, fewer than 50 vehicles were offering one or more of these features. The list has reached over 100 this year, as reported by the Detroit Free Press. General Motors now has Android Auto and Apple CarPlay in 30 of its models. Ford, a company that one year ago didn’t even have one vehicle with a multimedia system, is now the first vehicle manufacturer to offer Android Auto and Apple CarPlay on every vehicle line it sells, including the luxury Lincoln brand. BMW and Porsche have the option for Apple CarPlay in a majority of their models, though no plans to add Android Auto have been announced.

While many automakers are jumping to integrate already existing technology into their cars, Toyota is going against the grain by creating their own system, called Scout GPS Link. This system allows the integration of a smartphone navigation app with the vehicle's multimedia system on many of the Toyota and Lexus models.

On the Wi-Fi front, GM and Ford are following in the footsteps of Chrysler by implementing Wi-Fi in some of their vehicles, thereby bringing wireless connection to models other than just luxury cars. Some GM cars now even have OnStar 4G LTE, Ford has upgraded their MyFord Touch system to make accessibility easier for users, and even Chrysler has extended Wi-Fi to its Jeep and Dodge models, giving vehicles an extended 150-foot range for secure and private network connections.

As with all new inventions, the latest and greatest vehicle technology is not without its setbacks. When a driver is too busy changing the music, sending a text message, or consulting the multimedia system for directions, they are engaging in distracted driving behavior and are putting themselves and other drivers at risk of being involved in a distracted driving car crash.

Not only do these high-tech systems pose a car accident risk, but they also increase the likelihood of car hacking incidents. Researchers Charlie Miller and Chris Valasek conducted a controlled experiment to test the capabilities of the software, finding that they could remotely access a Jeep Wrangler and control its functions through its multimedia system. They were even able to cut the brakes and engine!

In response to the rising threat of car hacking, the National Highway Traffic Safety Administration (NHTSA) accounced that "to ensure a robust cybersecurity environment for these dynamic new technologies, NHTSA adopted a layered research approach, modified its organizational structure, and is continually developing vital partnerships, encouraging members of the industry to take independent steps to help improve the cybersecurity posture of vehicles in the United States. NHTSA's goal is to stay ahead of potential vehicle cybersecurity challenges, and to continue seeking ways to address or avoid them altogether."

Despite the public’s desire for a wireless network while on the road, it comes at a price some are not willing to pay. It has been proven that the Wi-Fi systems in cars can be exploited. Until the guidelines and regulations concerning cybersecurity in cars and their multimedia systems are tested, improved and enforced, drivers must use their car's technology with caution in order to avoid being hacked. Drivers should also be wary of interacting with their car while driving in order to avoid distracted driving car accidents.

Multimedia systems are designed to make things easier for the driver since they allow the driver to be able to use the features of their smartphone, without actually using their phone. While this hands-free technology may help to prevent the number of car accidents caused by distracted driving, it doesn't complete eliminate distracted driving behaviors. If you or anyone you know has been involved in a car accident caused by a distracted driver, contact The Michigan Law Firm PLLC. For a free consultation, call us today, at 844.4MI.FIRM.

 

 

NFL Settled A Concussion Class Action Lawsuit

Research has drawn links between football players receiving multiple blows to the head and numerous degenerative brain diseases. Due to this research, a class action lawsuit was filed in by thousands of retired professional football players against the NFL, for hiding the risk of brain injuries that comes with playing in the league. An increasing number of NFL players are affected by the league's choice to not disclose the health risks of concussions and repeated blows to the head that come with playing on the professional level. CNN Money stated that the Supreme Court sided with the players, deciding in December, 2016 to not hear an appeal of the case. Any of the men who are found to be eligible for the settlement payments must have retired before July 7, 2014, and may be awarded up to $5 million each. Settlement amounts are based on the number of years played in the NFL, the severity of the player's brain disease, and age. Over 11,000 retired football players expect to receive their portion of the lawsuit settlement this year.

The New York Times reported that two of these claims were recently settled on June 16, 2017 for a combined total of $9 million. Although the two claimants have gone unnamed, one NFL player's wife, Marlene Breasley, spoke of her husband, Terry Breasley, 66, who played for three years under the San Francisco 49ers. Marlene told CNN Money how beneficial the settlement money would be for her family if they are found to be eligible. Due to his years of playing football, Beasley continues to experience the effects of more than 40 concussions from his playing years, and is currently on more than 10 medications. His illness keeps him confined to his bed as he suffers from chronic headaches and short seizures all day. 

"He has trouble speaking. Terry gets injections for the pain, but it never goes away. He sleeps for a couple hours when he can until the pain gets so bad that it wakes him up," Marlene said.  "It's [the settlement money] going to help us buy the medicines he needs, get the physical help he needs from remodeling our house to make it handicap accessible to having someone with him 24 hours a day." 

It’s unfortunate that Beasley and so many other men are suffering from brain injuries caused by playing the sport they love, because according to the Brain Injury Society (BIS), sports are a relatively uncommon source of traumatic brain injury (TBI) among the general population. In fact, the Center for Disease Control and Prevention (CDC) reports that falls are the number one source of TBIs for the non-professional football playing population of America. The second most common cause for TBIs is unintentional blunt trauma followed by motor vehicle accidents. Still, TBIs are a major cause of death and disability in the US and contribute to 30% of all injury deaths. 

People who are diagnosed with a TBI can suffer from a lifetime of effects, such as impaired memory, thinking, movement, sensation, and/or emotional function. Men and people ages 65 and up are more likely to suffer from TBIs than other members of the population, possibly explaining why NFL players are increasingly discovering the consequences of getting paid to hit their bodies against each other. According to CNN Money, there are a few types of degenerative brain diseases that also may be caused by a traumatic brain injury, that also affect how much money each ex-NFL player may be entitled to.

Degenerative Brain Diseases Caused By Traumatic Brain Injury

Chronic Traumatic Encephalopathy (CTE)

 According to the Concussion Legacy Foundation, CTE is a degenerative brain disease in which "a protein called Tau forms clumps that slowly spread throughout the brain, killing brain cells." The unfortunate thing about this disease is that it can only be detected by autopsy, after a person's death. However, "early symptoms of CTE usually appear in a patient's late 20s or 30s, and affect a patient's mood and behavior. Some common changes seen include impulse control problems, aggression, depression, and paranoia." Relatives of NFL players who lost their loved ones to CTE may receive $4 million dollars from the NFL brain injury class action lawsuit settlement.

Alzheimer's and Dementia

According to the Alzheimer's Association, Alzheimer's leads to nerve cell death and tissue loss within the brain. This causes the brain to shrink dramatically and affects all of its functions. NFL players who have been diagnosed with Alzheimer's may be awarded $3.5 million.

The Alzheimer's Association explains dementia as a general term used to describe a severe decline in mental ability that can effect everyday life. Doctors have a hard time determining the extent of a patient's dementia because it affects every person's brain differently. Players diagnosed with moderate dementia might be awarded $3 million in this settlement while players with early dementia may be awarded around $1.5 million.

Lou Gehrig's Disease/Amyotrophic Lateral Sclerosis (ALS)

The ALS Association explains that ALS is "a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. A-myo-trophic comes from the Greek language. "A" means no. "Myo" refers to muscle, and "Trophic" means nourishment – "No muscle nourishment." When a muscle has no nourishment, it "atrophies" or wastes away. "Lateral" identifies the areas in a person's spinal cord where portions of the nerve cells that signal and control the muscles are located. As this area degenerates, it leads to scarring or hardening ("sclerosis") in the region."

Though people know about ALS because it was the disease that caused Lou Gehrig to leave his successful baseball career, the degenerative brain disease was still unknown to many in our current generation. However, many people recently became educated on the disease due to very popular, social media "Ice Bucket Challenge," which raised millions of dollars for treatment. 

Due to the severity of ALS and the fact that it doesn't have a cure, players who have been diagnosed with Lou Gehrig's disease may receive up to $5 million dollars in compensation from the NFL.  

Parkinson’s Disease (PD)

Parkinson's Disease, according to the Parkinson's Disease Foundation, is "a chronic and progressive movement disorder, meaning that its symptoms continue and worsen over time." "Parkinson’s involves the malfunction and death of vital nerve cells in the brain, called neurons. Parkinson's primarily affects neurons in an area of the brain called the substantia nigra. Some of these dying neurons produce dopamine, a chemical that sends messages to the part of the brain that controls movement and coordination. As PD progresses, the amount of dopamine produced in the brain decreases, leaving a person unable to control movement normally." The cause of Parkinson's is currently unknown and there is no cure as of yet. Retired NFL players diagnosed with Parkinson's may receive $3.5 million from the settlement.

Traumatic Brain Injury Symptoms

The CDC lists the following as symptoms for TBIs that people who have sustained a head injury should keep an eye out for. The symptoms typically fall into four categories.

Emotional/Mood

  • Irritability

  • Sadness

  • More emotional

  • Nervousness or anxiety 

Sleep

  • Sleeping more than usual

  • Sleep less than usual

  • Trouble falling asleep

 

Thinking/Remembering

  • Difficulty thinking clearly

  • Feeling slowed down

  • Difficulty concentrating

  • Difficulty remembering new information

Physical

  • Headache

  • Fuzzy or blurry vision

  • Nausea or vomiting (early on)

  • Dizziness

  • Sensitivity to noise or light

  • Balance problems

  • Feeling tired, having no energy

While the families of these brain damaged football players might feel relieved that the compensation from the lawsuit might help them cover some medical bills, it is clear that they are more upset with the larger problem. That problem is that brain damage and brain diseases alter a person, sometimes indefinitely, and that these families aren't able to spend the same quality time with their loved ones that they used to. Some ex-NFL players are tied up in dealing with the stresses of medical appointments and medical bills instead of enjoying retirement.

While it's every child's (and some adults') dream to become a sports legend, most professional sports careers don't work out. People are more likely to sustain a head injury in a motor vehicle accident than in a Detroit Lions game! As such, anytime a person is involved in a car accident, or any time someone takes a blow to the head, it is important that they should immediately seek medical attention to rule out a traumatic brain injury.

Traumatic Brain Injuries are serious health issues that should not be ignored or taken lightly. Whether the brain injury was acquired through playing sports, a car accident, or by slip and fall, it is a good idea to err on the side of caution and seek immediate medical attention after taking a hit to the head. As the article shows, experiencing a TBI could cause long-term if not life-altering afflictions and problems for victims. If you or someone you know has been diagnosed with a TBI after an auto accident, call The Michigan Law Firm, PLLC at 844.4MI.FIRM for a free consultation with a personal injury lawyer today.

New Safety Barriers Hope To Minimize Storefront Crashes

At least 60 times per day, cars crash into storefronts, restaurants, and businesses, sending vehicles into windows and front doors at road speeds. In fact, the Storefront Safety Council says over 4,000 people are injured and 500 people are killed each year from storefront car crashes. While many stores have safety barriers in front of them to prevent vehicles from hitting buildings, the regulations on these barriers are virtually nonexistent. Additionally, TODAY reports that there are no federal requirements for stores to have protective barriers in front of their businesses. This makes it even easier for careless drivers to run down roadblocks or to bypass sidewalks, endangering pedestrians and store workers alike. 

Luckily, new technology is being developed that hopes to minimize storefront crashes. Traditionally, safety barriers in parking lots and in front of stores look like short yellow poles, but are basically steels pipe filled with concrete. Tests at the Texas A&M Transportation Institute show these barriers being knocked down like a bowling pin when hit by a car traveling at 20 mph, the speed of most parking lots. 

Therefore, the latest design of storefront safety barriers use stainless steel in place of concrete. These improved car crash barriers last longer, don’t rust in extreme weather conditions, and require less maintenance and upkeep. When tested by the same car on the same track as the yellow concrete barriers, the stainless steel barriers completely stopped the vehicle, traveling at 20 mph. Even when tested at 30 mph, the stainless steel barrier barely flinched, not only preventing a car from hitting people inside a nearby store, but also keeping the vehicle from running over pedestrians walking near the barriers. 

28% of storefront incidents are caused by operator error, with another 28% caused by pedal errors. Simple vehicle malfunctions often set drivers up for disaster, forcing them to lose control and crash into nearby stores. Speeding through the parking lot also may cause storefront crashes. Because these crashes can happen so easily, safety barriers are encouraged to help save lives. As new technologies develop, it is up to business owners to install preventative barriers to keep employees and customers on their feet.

Speeding and careless driving may lead to serious motor vehicle accidents. Storefront crashes are not the first thing that comes to mind when thinking about an automobile accident, but happen more often than people think. It is important to pay attention at all times when driving, even if only driving in parking lots, and to slow down and watch out for pedestrians. People involved in storefront crashes are never expecting to be in danger while shopping for groceries or waiting for a dentist appointment. Modern safety barriers can help prevent car crashes from happening and may protect innocent bystanders from being injured or killed in a storefront car accident.  

Speeding and careless driving frequently contribute to storefront car crashes. If you or someone you know has been injured in a automobile accident caused by a speeding driver, contact The Michigan Law Firm, PLLC at 844.4MI.FIRM for a free consultation. We fight for victims of speeding car crashes.

Help! We Can't Stop Texting And Driving

Distracted driving has become a major issue in our world today, especially since more people have smartphones than ever before. The National Highway Traffic Safety Administration (NHTSA) estimates that each day in the United States, 660,000 drivers use an electronic device while driving. Also, each day, approximately 9 people are killed and more than 1,000 are injured in automobile crashes reported to have involved a distracted driver, based on statistics from the Center for Disease Control and Prevention (CDC). It should be mentioned that these are just the reported distracted driving car accident cases, and there many be thousands of other cell phone car accidents that occurred without official documentation, because of how difficult it is for authorities to pinpoint a distracted driver. It therefore goes without saying that distracted driving is very dangerous, and with the technological era upon us, it is also on the rise.

Distracted Driving Statistics

The following statistics, provided by Click On Detroit, help put the dangers of distracted driving into context:

  1. Taking your eyes off the road for more than two seconds doubles your risk of a crash.
  2. When driving 55 miles per hour, five seconds with eyes off the road is equivalent to driving the length of a football field blindfolded.
  3. Distraction is a factor in nearly 6 out of 10 moderate-to-severe teen crashes

The texting and driving problem has gotten so big that highways across the country now regularly warn drivers "Don't text and drive," and 46 states and the District of Columbia have laws banning texting and driving. If these laws don't deter people from engaging in distracted driving, we hope that drivers will keep these shocking statistics in mind, to help prevent a distracted driving car accident and to minimize the risk of experiencing a life-changing car crash injury on the road.

However, although we know that talking or texting while driving is an issue, the problem isn't just calling or sending a text message to catch up with your best friend. Drivers with smart phones are now even using Snapchat, Facebook, Instagram, Twitter, Google Maps, Spotify, and YouTube, all while operating a vehicle on busy roads. In a survey sponsored by the National Safety Council that focused on 2,400 drivers of all ages, 74% said they would use Facebook while driving, and 37% said they would use Twitter while behind the wheel, with YouTube (35%) and Instagram (33%) close behind. 

 CNN talked to Jennifer Smith, a mother of two and founder of the advocacy group StopDistractions.org. She lost her own mother in a crash nearly 8 years ago when a 20-year-old who was talking on the phone drove through a stoplight. Since then, Smith has devoted her life to helping other families who have become victims of distracted driving crashes by providing support, lobbying for legislation, and planning public awareness events.  Smith believes that people need to really focus on what's important. "As I'm talking to new families, more and more of them are telling me, 'It's Snapchat,'" said Smith, whose daughters were 1 and 13 when their grandmother was killed in Oklahoma City. "It's Snapchat today, but then what is it tomorrow?...Social networking while driving is not necessary and should not be done by anyone, in any way, who's driving. Period. And somehow we've got to make the whole country understand that."

Also acknowledging the widespread problem of using social media while driving, Deborah Hersman, President and CEO of the National Safety Council commented, "We know that it's an under-reported issue and it's a lot like impaired driving in that way where people know it's not acceptable to do it, and yet a lot of people still do it anyway." 

The Science Behind Distracted Driving

David Greenfield, founder of the Center for Internet and Technology, told CNN that the constant need to check our phones, even when operating a vehicle, is caused by the “addictive nature of smartphones and how our brain instinctively responds to those pings, which signal an incoming text or social media update.” 

Smartphones are taking over the world. They are affecting our brains and behavior on a daily basis. When we hear the alert of a new message, social media notification, or new email, our brains get a dose of dopamine, which is a chemical that leads to an increase in arousal. “The dopamine reward centers are the same centers that have to do with pleasure from eating, pleasure from sex and procreation, pleasure from drugs and alcohol,” Greenfield said. “This reward circuitry is as old as time and if we didn’t have it, we probably wouldn’t exist as a species.”

Where the trouble arises however, is not the higher level of dopamine, but the shutdown of access to the prefrontal cortex, which is responsible for most of our judgement and reasoning. “The parts of the brain that say, ‘OK, how important is this text? Is this text worth dying for? Is this text worth killing somebody else for?’” Greenfield said. “The answer, of course, logically, would be ‘no,’ but if you have less access to that part of your brain when you’re in this state, which seems to be the case, then you’re not really using your judgement.” 

Distracted Driving Prevention Apps

Scott Tibbitts, founder of a technology called Groove, believes he can help bring an end to distracted driving. His distracted driving prevention app sends a signal to the driver’s phone service provider, altering it to hold off on all texts and social media notifications while they are driving, and also prevents the driver from posting anything while the car is moving. Tibbitts compares the addiction to texting while driving to having an open bag of potato chips in the car. “I know I shouldn’t be eating potato chips, but just take a deep breath of that barbecue sauce. Well that’s what the ‘bing’ is. The ‘bing’ is “Oh, my gosh this might be the text message from my daughter that says, 'Dad, I need help,'” Tibbitts explained.

Groove is only one of many distracted driving prevention apps and phone features being developed to minimize distracted driving, like Apple's Do Not Disturb While Driving feature and At&T's DriveMode app. It may seem ironic to use technology to stop the usage of electronics while driving, but it actually might make more sense. If people are relying so much on their mobile devices, what better way to spread the word about the risks of distracted driving and to help break bad habits than with the cell phones themselves? 

Every time we look at social media while behind the wheel or text while driving, we get a false sense of security and believe that we will be safe in future attempts. Despina Stavrinos, director of the University of Alabama’s distracted driving research lab, says it’s similar to the reinforcement theory. “So you’re driving every day, sending text messages, and nothing happens. So it’s reinforcing to you, ‘Hey, I can do this. I am a pretty good multitasker,’” said Stavrinos. In reality, distracted driving is doing nothing more than putting drivers and passengers at risk for severe injury or death. People are smart enough to develop addictive apps and modern cell phone technology, so they should be more than capable of making the right decision to forget the distractions and focus on the road while driving. 

In many ways, distracted driving can be just as dangerous (if not more so) to drivers and others on the road, than drunk driving. If you truly believe that text messages, Facebook alerts or emails are that important, pull over to the side of the road and complete your business before getting back on the road. If you or someone you know has been involved in a distracted driving car crash, call The Michigan Law Firm, PLLC today. Our firm are highly experienced in dealing with all types of motor vehicle accidents and can help you. Call us at 844.4MI.FIRM for a free consultation.

Honolulu Becomes The First City to Ban Distracted Walking

Every driver has experienced that moment of fear when proceeding through an intersection or sidewalk crosswalk, and seeing a pedestrian walking toward the road looking while down at their phone. You do not know whether the pedestrian understands where they are relative to the road and will stop accordingly, or if they will proceed to walk through because they are too distracted by their phone. “Distracted walking” is dangerous for both drivers and pedestrians, and cellphones are far and beyond the primary cause of it. According to a study published by the University of Maryland, 11,000 injuries phone-related injuries have occurred as the result of distraction, between 2000 and 2011. Honolulu, Hawaii has sought to become the first US city to pass legislation in effort to eradicate this problem.

According to Reuters, effective October 25, 2017, Honolulu has banned pedestrians from looking at their phone while crossing the street. If a police officer catches a pedestrian walking while distracted, they can be fined anywhere from $15 to $99 depending on how long they were looking down at their phone. Understandably, emergency calls are exempt from the ban.

This distracted pedestrian act has set out to address the fact that distracted driving is not only the problem, but that distracted walking also poses many dangers as well. Kirk Caldwell, Mayor of Honolulu, addressed the reason for the law by telling reporters, “we hold the unfortunate distinction of being a major city with more pedestrians being hit in crosswalks, particularly our seniors, than almost any city in the country.” 

While Honolulu is the first American city to begin addressing this distracted pedestrian issue, they are not alone alone outside the United States. Large cities “across the pond” such as London, England and Augsburg, Germany have begun experimenting on how to curb distracted walking in their own right. London has begun wrapping pads around lampposts to cushion the impact in the event that a distracted pedestrian walks directly into one. As the Michigan Law Firm, PLLC blog previously informed readers, Augsburg has installed traffic signals in the ground, so that they are visible to pedestrians whose are looking downward while using their phone.

While most can agree that Honolulu's attempt to protect pedestrians from being involved in pedestrian car accidents is a good idea, there are adversaries to this distracted walking bill. Honolulu resident Ben Robinson, claims that the bill infringes on personal freedom and encompasses government overreach. Robinson wanted to see the law repealed by telling the city council through written testimony, saying he wants the government to "scrap this intrusive bill, provide more education to citizens about responsible electronics usage, and allow law enforcement to focus on larger issues.”

Whether one agrees or disagrees with a law banning pedestrians from crossing the street while looking at their phones, it is undeniable that distracted walking presents many dangers to pedestrians walking along busy roads. Anyone walking down Woodward, Avenue in Michigan can tell you how often they've almost been hit by a car! Only time will tell however, if other large cities, including Detroit, Michigan, decide to follow Honolulu and pass distracted walking bans of their own.

In the meantime, look up from your phone when crossing the street! Whatever text you are sending or article you are reading can wait. Pedestrian safety is more important.

Pedestrians who cross busy without paying attention to traffic because they are consumed by their phones, are a danger to themselves and motorists. Pedestrians must be careful when crossing the street, and they must understand that whatever may be on their phone is not as important as their safety and can surely wait. Have you been in an accident involving distracted behavior? Call The Michigan Law Firm, PLLC at 844.4MI.FIRM for a free consultation. 

Autonomous Vehicles are Being Tricked by Manipulated Traffic Signs

A developing threat to autonomous vehicles has demanded more attention from engineers recently. Graffiti and stickers partially covering traffic signs, or re-imaging signs in some cases, is being seen to confuse autonomous vehicles and causing them to read the signs wrong. According to DailyMail, a study conducted by the University of Washington concluded that slight variations to signs, or signs that have been manipulated, can cause artificial intelligence (AI) systems (the technology that drives autonomous vehicles) to malfunction. 

In one of the studies, the words ‘love’ and ‘hate were placed on a stop sign above and below the word ‘STOP’. After doing this, the researchers reported that the smart vehicle misread the sign as a ‘speed limit 45’ sign. The researchers tried another experiment by copying a right hand turn arrow that mimicked the real sign, but they slightly altered the color of the arrow. The color variation caused the AI system to mistake the right turn sign for a stop sign. 

The experiments were intended to point out that the AI systems found in these autonomous vehicles can be easily deceived by slight alterations to traffic signs. Even signs with a minimal amount of graffiti that would otherwise be legible to humans can potentially cause a smart vehicle to ignore it or misread it. The researchers hope that by conducting this study automakers will be made aware of this issue, and they hope automakers will figure out ways to program defense mechanisms inside the AI technology to prevent such cases from occurring. The fear with this issue is that unless automakers can program AI systems to detect signs despite graffiti-ridden, hackers can potentially manipulate signs to cause automobile accidents. The researchers stated that both experiments did not include any special resources, “just need access to a color printer and a camera.” Anyone who has access to these two things can manipulate traffic signs to do harm to the general public. It is essential that automakers work toward amending these issues within artificial intelligence systems and mitigate risks facing the public.

Credit Becky Stern

DailyMail also reports that in addition to manipulated traffic signs confusing autonomous vehicles, other growing fears related to autonomous cars include hackers being able to gain access to personal information through a vehicle's AI system or steal a car through key-less entry. Martin Callanan, United Kingdom’s appointed Minister of Transport, weighed in on the issue stating, “we need to make sure that the designs of the vehicles in the first place are completely cyber secure so that people can't break into them, they can't steal them and more importantly they can't hack them to potentially cause accidents.”

Autonomous technology is groundbreaking innovation that will have a very positive impact on the way individuals transport, yet there is still progress to be made. This study conducted by the University of Washington is very important and identifies a tremendous problem facing self navigating technology. The value of this study is that it brings this issue to light during what still is the early stages of autonomous vehicle development. Automakers must be aware of this issue, as well as other potential dangers facing AI systems, so they may develop programs and defense mechanisms for the safety of citizens and the general public.

Issues facing autonomous technology are becoming more prevalent as the future of self-driving vehicles approaches. Yet, until the majority of society does shift toward autonomous vehicle transportation, the most important risk facing drivers is human error and the threat of a car accident. Have you been involved in an automobile accident? Call The Michigan Law Firm, PLLC at 844.4MI.FIRM. for a free consultation.

The 23rd Annual Woodward Dream Cruise Is Coming Up!

Residents and visitors to the Motor City are rejoicing as one of Metro Detroit’s most famous events is quickly approaching. The 23rd annual Woodward Dream Cruise will take place on Saturday, August 19th, 2017. For the first time, the Woodward Dream Cruise will be sponsored by Ford Motor Company because General Motors Co.’s Chevrolet brand discretely dropped their sponsorship after 6 years. Mark LaNeve, Vice President of US marketing sales and services for Ford, told the Detroit News, “(The) Dream Cruise is all about the sheer joy and freedom of the automobile, and Ford has always celebrated car culture. From Fiesta to GT, we’re obsessed with making driving fun, and we’re committed to celebrating that passion with enthusiasts of all ages in the birthplace of motoring.” 

The Dream Cruise originated as a fundraiser for a soccer field in Ferndale in 1995. Nelson House and a group of volunteers were hoping to recreate the old school car heydays of the 1950s and 1960s on Woodward Avenue, which was America’s first highway. To House's surprise, 250,000 people showed up! That was 10 times the expected number! Today, the Woodward Dream Cruise has evolved into the world’s largest one-day automotive event. The Detroit News describes how “spectators and cruisers travel to Metro Detroit, the birthplace of the American automobile, to demonstrate and participate in an event that celebrates an ongoing love affair with the automobile.”

The popularity of the yearly event only confirms the passion for old cars and connections to the auto industry’s long history that people everywhere enjoy. Each year, the Woodward Dream Cruise contributes $237 million to southeast Michigan's economy, along with attracting more than 1.3 million people to the event. The Detroit Free Press says 28% of these visitors are from outside the region. What keeps spectators coming back from more is the consistency of the old cars combined with the latest in motor vehicle technology.

President and CEO of the Dream Cruise, Tony Michaels, says, “There’s nostalgia, but we also have to think of younger generations,” other than the 1960s muscle car fans that first originated the event in 1995. Detroit automakers will display their latest performance and technology vehicles alongside the classics, appealing to all ages.  

The Woodward Dream Cruise itself might just be a one day event, but there are some other car related festivities happening in the Metro Detroit area in the days leading up to it. The week leading up to the Cruise will begin with Roadkill Nights on August 12, with Dodges drag racing down a part of Woodward Avenue in Pontiac, Michigan. Last year, the drag racing event was held the day before the Woodward Dream Cruise, but the hope is that moving it a week earlier will make it easier for more people to attend. 

As for the Woodward Dream Cruise attractions, the General Motors design staff will showcase their personal collector cars from 1 PM -7 PM on Tuesday, August 15, at Memorial Park, which is located at the intersection of Woodward Avenue and 13 Mile Road in Royal Oak. There will also be displays in Royal Oak, Michigan at Duggan’s Irish Pub and at Normandy Plaza. Ford owner clubs will also show their vehicles at Memorial Park in Pleasant Ridge, Michigan. 

The City of Ferndale, Michigan also has its own plans for the Woodward Dream Cruise as they have planned 3 days of Dream Cruise festivities beginning on Thursday, August 17. The events include a live broadcast of Detroit Public TV’s “Dream Cruise Road Show,” vintage police, fire, and military vehicles, TV and movie cars including the Batmobile, Munster Koach, and Monkeemobile, monster trucks, Mustangs of all eras, and a free outdoor screening of 1984 “Ghostbusters” movie. 

The official start of the Woodward Dream Cruise will technically be on Friday, August 18, with a ribbon cutting at Woodward and 9 Mile in Ferndale, followed by a lights and sirens parade up the avenue in vintage emergency vehicles. As the countdown to the big day begins, The Michigan Law Firm, PLLC wants to encourage motor vehicle safety at all times for spectators and drivers alike, so as to help prevent any car crashes or pedestrian accidents. Now, polish your old ‘Stang and roll down the roof, because the Dream Cruise is about to shift into full gear! 

There's just something about driving around in an antique convertible, top down and hair blowing in the summer breeze, that attracts thousands of people to the Woodward Dream Cruise each year. With motor vehicles of every shape and make cruising around Metro Detroit, it is hard for anyone to not enjoy the classic Michigan event. However, having so many drivers and spectators around so many vehicles can also increase the risk of car accidents and pedestrain crashes happening. If you or someone you know have been injured in an automobile crash, contact The Michigan Law Firm, PLLC at 844.4MI.FIRM for a free consultation. 

Overheated Car? Here's A Few Tips.

It’s rush hour, the freeway is packed, it's 90 degrees outside and the air conditioning is at full blast in the car. While most drivers are busy complaining about the stop and go traffic, they may not notice their car's temperature gauge edging past the middle line and slowly creeping toward ‘H’. Then the ‘check engine light’ comes on and the driver realizes they didn’t check their fluids last weekend like they were supposed to. Just as this comes to mind, the vehicle begins to lag and stutter and soon smoke plumes began to rise from underneath the hood of the car. Now they are stuck on the side of the road.

How Do Cars Overheat?

There are actually quite a few things that can lead a car to overheat. Luckily however, many of the ways cars overheat are often times fixable and even avoidable. As mentioned above, one way a car can overheat, is if not enough engine coolant is put into the vehicle, causing the remaining fluid to congeal and no longer circulate between the radiator and the engine. When the coolant is unable to circulate, it causes the engine to work harder and burn out. The engine congealed coolant can also form a blockage and prevent the radiator from fairly distributing the heat from the engine. Other possible factors that can cause a blockage are, a build up of inside or outside fluids, the thermostat’s flap refusing to open and close, and even an unknown or forgotten object getting lodged in the cooling system.

A car engine's cooling system is a very temperamental thing that should be kept an eye on, in order to sport potential leaks that can allow air to get inside the system and form a bubble, which in turn causes coolant fluid to be blocked from reaching where it needs to go.

Another leading cause of cars overheating, is a failed water pump. The cooling system inside a car relies on water to keep the vehicle at a reasonable temperature, and without it can lead a car to overheat within minutes.

Overheated Car Tips

With the dog days of summer in full effect, now is the time to brush up on what to do when a vehicle is overheated. Thankfully, AAMCO, an American transmission repair company, has a few tips on how drivers can prevent their car from overheating and what to do in case it does.

Source: GIPHY, Fox Broadcasting Company's The X-Files

  • “If the air conditioning is on, turn it off and roll down the windows.” Then, turn the car's heat on instead and roll down the windows to reroute some of the heat from the engine.
  • If the car's temperature continues to rise, it’s best to turn on the hazard lights and maneuver the vehicle to a safe area. If the driver feels that the area they are in is not safe, AAMCO assures that a stop and go method until arriving at a safe destination is reasonable, as long as the driver waits long enough for the car to cool a bit before driving onward.
  • Once a driver is in a well lit and safe space, they should take note of any possible smoke rising from the hood of the car and see if the hood feels extremely hot to the touch. This will help them determine if it is safe to open up the hood of the car and proceed to analyze if the engine or the radiator is the issue. However, touching anything is a big no-no until everything has cooled down.
  • It should go without saying that an overheating car should be immediately fixed by a state licensed mechanic in order to prevent possible car fires and accidents. A driver could become anxious and distracted while driving and trying to handle the fact that their car is overheating, causing other drivers to panic or react rashly.
  • It usually takes anywhere from 45 minutes to 1 hour for the engine and radiator to cool, after which, the driver can safely proceed to check the engine's coolant to see where the fluid level exactly is. If the coolant seems dangerously low or none seem to be inside, a 50/50 mixture of water and engine coolant is the best way to go.
  • If the engine coolant level seems fine, the next place to look is the hoses. The hoses could have possibly been severed or have a leak. Look around for any puddles of fluid on the ground, and if that help find the leak, listen to see if any fluids are draining from the car.
  • “Restart the car and check the temperature gauges on the dash.” Then, eyeball the temperature gauge to see if it still reads in the red. If not, proceed forward, but if it still reads that the car is hot, turn it off and wait a while for the vehicle to cool. After a while, if the car is still overheating, there are one of two possible explanations-either the temperature gauge is broken or the vehicle needs to be serviced.

Though these tips don't guarantee that inexperienced people will be able to fix an overheating car by themselves, without the help of a licensed professional, they may be good temporary suggestions that drivers can consider while waiting for a professional to come to their aid. At the very least, drives who are concerned that their car is overheated or sense that their motor vehicle is acting up while on the road, should immediately pull over, in order to avoid a car collision, and then call for help. The last thing drivers want is their car to stop in the middle of the highway or an intersection, bringing on the risk of becoming involved in a car accident.

An overheating car is not something to take lightly. Drivers should make sure to service their vehicles regularly, and especially when the 'check engine' light comes on, to prevent future wear and tear on car parts that can hinder a motor vehicle's performance. If you or anyone you know has been the victim of a car accident, call The Michigan Law Firm, PLLC. Call us at 844.4MI.FIRM for a free legal consultation with an experienced attorney today.  

Chrysler Portal: A Concept Vehicle Made With Millennials In Mind

They've popularized the selfie, revolutionized the uses for social media, and thrive off of constant action. Who are they? They are millennials of course!

Also known as Generation Y, millennials  are the youngest generation of adults, made up of people born from 1980-2000, who are currently coming in to their own in today's world. While most associations to millennials seem to be negative, for example, one big stereotype is that millennials are lazy and narcissistic, they are the future of the world and of the economy. Recently, however millennials have been labeled as “ruining the American economy,” since statistics have shown that millennials commute by car less than any other generation, thus raising concerns for the multi-billion dollar auto industry. 

To address this lack of millennial car consumer demand, Chrysler unveiled its all-electric Portal concept car at the Consumer Electronics Show in January, 2017. Fiat Chrysler, CNN News reports, is said to have spent 20 years conducting research on these potential customers, understanding their behavior and greatest vehicle desires. There is little surprise that technology was found to be the main requirement millennials were looking for in their cars. With the constant connections and multi-tasking young people do nowadays, both at home and in the workplace, automakers are developing new products with a different crowd in mind.

Chrysler Portal's Millennial Inspired Vehicle Features

  1. Portal’s most touted feature involves something as millennial as it gets: selfies. The car is able to take a photo of all six passengers, and then send the image to everyone’s mobile device so it can be shared on social media, connected via plug-in ports.
  2. Another important aspect of Portal is its music, a valuable part of the driving experience for potential millennial customers. The car allows everyone in the vehicle to combine their songs and videos into one shared playlist to listen to while on the road. Portal’s stereo also has “zoned audio” that lets passengers listen to different audio in different parts of the car, without wearing headphones. This technology also can amplify certain external sounds for the driver, like the sound of sirens from an approaching ambulance.
  3. A display screen on the car’s ceiling lets the vehicle’s occupants access a shared playlist from the passengers’ mobile devices, along with putting together things like a drive-thru dinner order. Portal can even pay for the dinner order by linking payment information with the feature.
  4. Portal also has a fully customizable interior. Indoor LED accent lighting can be changed to any color, and car sears may be moved back and forth along tracks and even removed completely to create more storage space. 
  5. All-electric, Chrysler's proposed vehicle can drive up to 250 miles on a full charge. In fact, just 20 minutes of charging allows vehicle operators to drive 150 miles. Not only is this convenient, but it caters to millennials' environmentally friendly mindset. 
  6. While Portal still has a steering wheel and pedals, its limited self-driving capabilities keep the product current with autonomous car technology. The steering wheel is able to fold into the dashboard when not in use. 
  7. Perhaps most importantly to the busy, career driven young person, Chrysler’s millennial-focused vehicle uses cameras with facial recognition software mounted on the outside of the car to recognize people approaching the vehicle. That allows for custom interior and entertainment features to automatically be set up for the passengers before they even enter the vehicle. Portal sounds like it has everything a millennial could ever dream for!

While automakers are busy working to develop new vehicles with millennial customers in mind, cities on the other hand, are continuing to expand public transportation and other alternative forms of getting around. This recent growth in alternative transportation including city bike share programs, like Detroit's own MoGo, is why Citylab predicts that millennials will rely less and less on cars. Additionally, people who have more money tend to drive more, and millennials just aren’t making much income right now.  Also, this age group cares more about their environmental impact than other generations, choosing other forms of transportation to get around in order to keep the planet clean.  

Chrysler seems to be on the right track in gearing their new motor vehicle concepts towards millennials. However, it is important to remember to focus on the road at all times, as fancy selfie features and multitasking audio systems may increase the chances of a car crash due to distracted driving. Millennials can call themselves the “cool” generation all they want, but new cars like the Portal must promote safety as well as tech savvy, because nothing is cool about causing a car crash.

By designing a vehicle tailored to millennial preferences and driving style, Chrysler's concept vehicle could become a hit among America's biggest generation. However, with the introduction of even more technology in the car, millennial drivers must remember to always keep their eyes on the road, no matter what angle the in-car selfie is snapping a photo from. If you or someone you know has been involved in a distracted driving car accident, contact The Michigan Law Firm, PLLC at 844.4MI.FIRM for a free legal consultation.

Birmingham Makes The Move To Smart Parking Meters

The City of Birmingham, Michigan is joining Ann Arbor, Detroit, and other nearby Michigan cities in the trend of modern parking technology. The city's outdated coin-only parking meters have been replaced with smart meters that offer the option to pay for parking with a credit card. Visa, MasterCard, and Discover are all accepted by the new meters.

The City of Birmingham will actually be absorbing the processing fees associated with using credit cards to pay for parking. Visitors will also have the option to pay via Parkmobile, an app that allows for people to pay for parking on the go. Payments appear both on the meters and on mobile devices, offering a convenient option for people running late or without spare change to pay to park legally.

Vehicle detection sensors also allow parking patrons to use phones, computers, and in-vehicle apps to locate parking nearby Birmingham destinations, such as shopping, dining, and recreational activities.

With other downtown areas around Metro Detroit leading the way, Birmingham is transitioning from stress and wasted time to easy and convenient options for finding a vehicle parking spot. When drivers cannot find a parking spot, they may linger in lots looking for open spots or block traffic on streets - actions that may possibly lead to an automobile accident. The new smart parking meter technology will help minimize confusion and risks for drivers, and will provide yet another reason to visit Birmingham, Michigan.

Easily accessible and easy to use parking in popular areas around town is important for visitors and residents alike to have an enjoyable experience in downtown Birmingham. As always, it is important to follow safety signs and watch for other moving vehicles in order to help prevent a parking accident. If you or someone you know has been a victim of a motor vehicle crash in Birmingham, Michigan, contact The Michigan Law Firm, PLLC at 844.4MI.FIRM for a free consultation. 

Driving Road Rage Killing In Ada, Michigan

Road rage is once again to blame for claiming another victim in Ada, Michigan. In October 2016, ex-boxer Christian Hilman, 19, was driving his dirt bike home in front of General Motors retiree William McFarlan, 64, when McFarlan began honking his horn and flashing his lights at Hilman. Finally, Hilman had enough of McFarlan driving behind him and turned into a church parking lot where McFarlan decided to follow him. It is said the two engaged in a heated argument before McFarlan placed his hands on Hilman's neck and the two began to fight. Eyewitnesses say that the fight resulted in “McFarlan collapsing by his pickup truck and Hilman continuing to kick him.” After police were called, Hilman was arrested and McFarlan was rushed to the hospital for treatment of his injuries, including fractured ribs and a fractured skull. Unfortunately, nearly five weeks after the assault, McFarlan passed away due to the severity of his injuries.

At first, Hilman would have only faced 10 years in prison with an assault charge, but now in light of McFarlan’s death, Hilman has been charged with murder in the second degree and is facing up to 100 years in prison. “I think just because someone gets angry in a road rage incident, it doesn’t justify assaulting and killing a man,'' said Blair Lachman, Kent County Assistant Prosecutor. However, Michael Bartish, a defense attorney, argues that, “Whatever happened, Mr. McFarlan [followed] Christian into that parking lot...There is no reason for that vehicle to have followed him into that parking lot unless the intent was for a fight.’’ Bartish feels that, Hilman a voluntary manslaughter charge would be more appropriate thatn a second degree murder charge, since the crime occurred in the heat of passion.

Tips To Handle Road Rage

Unfortunately, road rage is starting to become a common behavior on American roadways, due to the increase in the number of motorists on the road, an uptick in aggressive driving maneuvers, and personal factors affecting individual motorists. The Michigan Law Firm, PLLC does not condone road rage or aggressive driving behaviors. Neither does DMV.org, who provided the following tips for those drivers who find themselves in driving situations in which they become angry at another driver or another driver engages in aggressive driving behavior towards them.

  • Maintain your space. This tip does not only refer to keeping enough brake space between cars, but for drivers to do what they need to in order to distance themselves from stressful drivign situations and to remain calm behind the wheel. Playing calming music, a funny podcast, or simply planning ahead for their commute, can prevent drivers from becoming angry.

  • Avoid making eye contact. If the angry driver cannot make eye contact, they will hopefully fume for a moment and continue on their way.

  • Keep your hands on the wheel. Keeping hands busy at 10-and-2 and refraining from making obscene gestures can keep motorists from fanning the flames of anger from other drivers.

  • Show remorse. If a wrong was committed, be the bigger person and correct it by mouthing sorry, waving to the other driver to acknowledge the wrong, or moving out of their way so they can pass.

  • If all else fails - call the police. There may come a time when none of the above tips will help avoid an aggressive driving accident, and the agitated driver may proceed to commit bodily harm to a fellow motorist. In this case, if possible, drivers who find themselves in this situation should pull over and call the police.

Drivers who find themselves engaging in aggressive driving behaviors and have tried bullying someone off the road should remember that acting on violent urges, like what happened between Hilman and McFarlan, can lead to serious consequences. If police catch a driver in the act they could be fined, possibly face prison or jail time, not mention, the aggressive drive will will have to live with a severe assault or a road rage fatality on their conscience.

The altercation between McFarlan and Hilman should serve as a cautionary tale to those who feel they need to teach an aggressive driver a lesson. It is best that the proper authorities handle any road rage incidents, in order to prevent escalating a potential aggressive driving situation. Have you or a loved one been a victim of a road rage car accident? Contact The Michigan Law Firm, PLLC at 844.4MI.FIRM for a free legal consultation. We know going through the legal process can be scary, but our firm is here to help victims of car accidents every step of the way. 

Introducing The Mercedes-Benz Future Bus

The Michigan Law Firm, PLLC blog has maintained a focus on the steady development of autonomous vehicle projects and the various companies that are preparing for future autonomous vehicle production. However, cars are not the only forms of transportation that will soon become automated.

Daimler, the creator of the Mercedes-Benz luxury vehicles, is revolutionizing public city transportation by creating the Mercedes-Benz Future Bus, a semi-automated bus with CityPilot. CityPilot is an autonomous driving system designed by Daimler, that allows semi-automated buses to drive safely and efficiently in a special, designated lane up to 43 mph. According to Daimler’s website, the Future Bus has been the next development following the Mercedes-Benz Actros Truck with Highway Pilot, a partially automated semi-truck that has already been driving on its own, on motorways. The CityPilot system was created based off of Highway Pilot technology, yet it has undergone more advanced developments and possesses more functions.

Source: Daimler

CityPilot is equipped with about a dozen cameras that scan the road, while short and long radar systems monitor the route ahead. This allows the bus to recognize and communicate with traffic lights, perceive obstacles-most importantly pedestrians-operate and brake autonomously, and position itself precisely to the centimeter. The Future Bus can approach stops automatically and open its doors to let citizens in an out, drive through tunnels, includes a precise GPS navigation system, and can reach a top speed of 70 km/h (about 43 mph). For safety precautions, a human driver sits at the wheel to monitor the route, and may take control of the wheel at any moment if necessary.

Source: Daimler

Source: Daimler

The interior and exterior design gives the Future Bus a unique, futuristic look, while offering passengers a state-of-the-art, comfortable ride. The exterior offers a ground-breaking design including an array of smooth contours, cutting edge door layouts, and sleek lines designed to both appeal to the aesthetic and to put the 'future' in Future Bus. The interior is designed with an open, relaxed layout made up of 3 zones based on how long the passenger plans to ride. Each zone is comprised of very modern, comfortable seating, and the ceiling lights have been arranged to resemble a leaf canopy. Passengers are also able to access information and entertainment through large monitors in the middle passenger department, and can even charge their smartphones on charging pads next to their seats.

As reported by The Verge, the Future Bus has already been put to the test as it completed a 30 km (about 12 miles) route through the Netherlands back in July, 2016. This route included challenging turns, tunnels, traffic lights, and pedestrians. The bus was successfully able to navigate itself flawlessly without the driver needing to turn the wheel, brake, or accelerate at any moment.

Source: Diamler

According to Mashable, unlike the Actros Truck with Highway Pilot, in which Daimler plans to begin production in 2020, the company does not plan to produce Future Bus Prototypes. Instead, Daimler plans to use certain parts of the advanced technology and semi-autonomous system to implement into regular city buses for the future, as well as focusing on the improvement of its zero-emission production plans. So, it could be possible that Detroit and other major Michigan cities such as Grand Rapids, Lansing, Flint, and Ann Arbor, may have automated public transportation in the future!

The Mercedes-Benz Future Bus is a ground-breaking innovation built with safety features that far exceed what is humanly possible. With cameras and radar systems that can detect even the smallest motions during a route, and an autonomous driving system that can force itself to brake on a dime, it is hard to imagine any safety risks that can occur. However, it is imperative to note that buses, regardless if a human is driving or not, may prove a risk to citizens and may be prone to accidents. According to The Accident Data Center, over 55,000 people are injured by buses in the US per year. If you or anyone you know has been injured by a bus, car, or been in an accident of any kind, call The Michigan Law Firm, PLLC at 844.4MI.FIRM for a free consultation. 

August Is National Water Quality Month

Since August is the month that usually wraps up the summer, it is filled with last minute family trips to go enjoy the Great Lakes and streams that make Michigan so pleasant. It is for this reason, that sustaining water quality is so important. In fact, since the implementation of the Clean Water Act of 1972 (amended in 1977), and since an agreement was also signed in 1972 between the United States and Canada to protect and restore our Great Lakes, the water quality of the Great Lakes has improved. Another Michigan water quality problem that has not improved however, is the Flint Water Crisis. 

Flint Water Crisis

Citizens of Flint, Michigan have been without proper drinking water since 2014. According to The Detroit News, tests taken last year in August of 2016 showed that lead contaminants have been reduced to almost federal standards, however, there are still locations with very high lead levels. Karen Weaver, Mayor of Flint, believes that it will take two more years for Flint’s water to be drinkable. From July to the end of 2016, 90% of Flint lead levels have been around 12 parts per billion (ppb); the federal action level is 15 parts per billion.

Michael C. McDaniel, retired Brigadier General, stated that he wishes to see Flint residents use water filters until lead levels consistently test below 10 ppb. To reach the lower lead levels, over 20,000 pipelines must be replaced. McDaniel says the total cost for pipeline replacement will be $100 million. Mayor Weaver stated that replacing the pipes could take 3 years, that is, if they have enough funds. Over the three year period, the city has enough money to fund pipe replacements for 2017, about half the money for replacements in 2018, but not enough money for 2019.

As of March 2017, Flint has replaced around 800 pipes, but plans to accelerate pipe replacement and have around 18,000 replaced by the end of 2019, if it can receive the amount of funds necessary. Leading up to March, Congress funded Flint a total of around $253 million, and this number only continues to grow. So thankfully, the likelihood that Flint will receive enough funds to replace 18,000 pipelines seems positive.

Tips For Sustaining Clean Water

Flint is showing positive strides in its improvement of the city’s water quality, but there are still obstacles to clear. Hopefully the city will be able to obtain the funds they need and execute the replacement of pipelines faster than they have thus far, through 2017. The overarching issue however, is that no city, or more importantly, individual should be deprived of clean water. Also, improving water quality is only half the battle. Sustaining clean water and protecting it from pollution can sometimes prove even more difficult. In honor of National Water Quality Month, below are some tips provided by Natural Choice that homeowners can use to help sustain clean water in their community:

  • Do not flush non-degradable products down the toilet. These products can damage the sewage treatment process. Also, do not flush medications down the toilet because they can prove harmful to the water supply.
  • Avoid using pesticides and other fertilizers on your yard, as they can pollute ground water. Instead, use natural fertilizers such as bone meal or peat.
  • Avoid using antibacterial soap because these soaps are known to have pesticides that can damage marine life.
  • The only thing that should go down storm drains is water because the drains flush out into waterways.
  • Make sure to clean up after your pets because their waste can fall into storm drains.
  • Stay up to date with your local water quality report and see how you can improve the water quality within your community.

The Michigan Law Firm, PLLC is a civil litigation law firm. We handle all varieties of personal injury cases including automobile accidents, motorcycle accidents, medical provider cases, dog bites, and slip and falls. Call us at 844.4MI.FIRM for a free consultation with an experienced attorney today.

Michigan Leads Development of Smart Roadways

Michigan is looking to lead the nation in developing smart road technology that will allow intersection signals and construction zones to alert next generation vehicles about upcoming red lights, lane closures, and traffic areas ahead. According to The Detroit News, General Motors and Macomb County, Michigan have partnered up to begin testing smart road safety features that can tell future cars to begin braking when traffic lights are about to turn red. Michigan has also begun testing 'connected construction zones' on Interstate 75 in Oakland County that can alert cars with 'vehicle-infrastructure-capability' about upcoming lane closures. Vehicle-infrastructure-capability allows vehicles to communicate with roadways, construction zones and traffic signals through smart technology.

These 'connected construction zones' operate by advanced-tech roadside bar codes that are able to communicate information from construction zones to oncoming vehicles. These smart traffic signal systems can even tell the difference between construction workers from traffic barrels for the safety of both the worker and driver as well. Reportedly, these roadside bar codes are intended to be the system that will navigate autonomous vehicles in the future. Michigan has already established 100 miles of connected roadways and plans to expand to 350 miles in the future. Automakers and auto suppliers alike in Southeast Michigan have already begun planning for this transition by testing autonomous vehicle technology on Michigan roadways.

Citizens of Michigan who are interested in knowing what these road signals look like, should look out for bar codes signs with black and white 2D codes that have been implemented on I-75 in Oakland County. These signs appear to be QR codes that can be scanned by smartphones, however, they can only be read by test cars with vehicle-infrastructure intuition. 3M Company provided these signs for Michigan, and Tammy Meehan, global portfolio manager for 3M Connected Roads, explains that these signs contain pinpoint GPS navigation, can alert vehicles of upcoming construction zones, and can estimate the time it takes to drive through work zones. These smart traffic signal systems can even tell the difference between construction workers from traffic barrels for the safety of both the worker and driver as well. 

Outside the GM Tech Center in Warren, advanced technology has been implemented into traffic lights by Macomb County on Mound Road between 12 Mile Road and 13 Mile Road. These lights are able communicate with Cadillac CTS test sedans that possess vehicle-infrastructure capability. The Detroit News reports that the smart traffic signals and sensors calculate the driver’s speed and the time in which the traffic signal will turn red, to determine if the driver needs to begin braking. In such a case, a yellow light glows on the driver’s infotainment screen and their seat begins vibrating. This is intended to prevent the driver from running the red light or crashing into another vehicle.  The smart traffic signals work within a 1,000-foot radius.

Mark Hackel, Macomb County Executive, stated that for the past five years Macomb's infrastructure department has been installing advanced sensors and cameras to develop smart highways. Hackel explains that the partnership with GM, in addition to the $13.5 million-dollar creation of the Communications and Technology Center (COMTEC) that opened in Mount Clemens in 2013, have been a part of the County’s ongoing infrastructure investments. COMTEC has allowed for the development of Michigan traffic-monitoring, weather-mapping, road-department cameras, and a video wall with 40 monitors.

Kirk Steudle, Director of the Michigan Department of Transportation, stated that Michigan continues to partner with automakers and suppliers for the research and development of autonomous vehicles and smart technology. Kirk claims that advanced vehicle-infrastructure communication could reduce 80% of car accident fatalities.

While Michigan making great headway, it is not alone in its efforts to develop smart roadways. Other states, including Ohio, have begun testing and implementing connected roadways as well. Ohio has decided to invest $15 million into developing the U.S. 33 Smart Mobility Corridor using advanced fiber-optic cables and wireless sensors for connected roadway and autonomous vehicle testing. Ohio plans to expand connected roadways to I-270 and I-90 as well.

The smart technology innovation that Michiganders are experiencing before them will transform the way we mobilize, by making transportation far more efficient and safer. The ability for autonomous vehicles and connected highways to communicate may greatly reduce car accident fatalities in the future. Yet, it will still be some time before Michigan citizens are able to experience this transformation. In the meanwhile, The Michigan Law Firm, PLLC will continue to update blog readers on the development of smart roadway technology and its effects on drivers in Michigan and across the country.

Whether you've been involved in an auto accident with with a driverless car or were struck by a negligent driver, call The Michigan Law Firm, PLLC at 844.4MI.FIRM. for a free consultation. Our firm assists victims of car accidents in recouping any benefits they may be entitled to under Michigan law.

Pokemon Go: Virtual Reality Game's Recent Real Life Accidents

As many people know, in today's tech-savvy world, keeping a cell phone in your car is dangerous, and it is even more dangerous to text or use an app on your smartphone while driving. Many apps require a person's attention on their phone screen for more than just a quick glance, which is more than enough time to cause a car collision. This time last year, the Pokémon Go app was just beginning to take users by storm, with people everywhere constantly discussing the game and traveling around town to "catch" the Pokémon. The game projects characters on the screen amid the player's actual surroundings, combining the virtual with reality. One year later, the game continues to develop new features and bring people together, with some even attending in-person live events to play the game. The popularity of the app has created yet another form of distracted driving, and has led to several motor vehicle accidents in Michigan and around the country.

In one example, a man crashed into a cop car in Baltimore, Maryland while playing Pokémon Go, last July. USA TODAY reported that the Pokémon Go enthusiast slammed into a parked Baltimore police car while playing the game on his phone. In body-camera video released by the Baltimore Police Department, several officers are seen standing near the police car as a Toyota Rav 4 slams into the police cruiser and continues driving. In the video, an officer runs after the vehicle, which stops near the end of the block, and the driver gets out of his car. The officer asks if everyone is ok, and the driver, whose face is blurred in the clip, shows the police officers his cellphone. “That’s what I get for playing this dumb--- game,” the man says to the officers. A spokesperson for the police department mentioned that the incident wasn't even the first one that week!

In Pittsburgh, Pennsylvania last summer, CBS News said that teen Autumn Deiseroth was hit by a car in an incident related to Pokémon Go. Deiseroth saud she did everything right while playing the game near her home, including looking both ways before crossing streets, but she was hit by a car anyway, after the game lured her across a busy highway. "She was not walking and playing the game," her mother, Tracy Nolan, told a CBS affiliate. "She was coming home to tell her mother she found Pokémon. I'm blaming the game itself because it's dragging kids across major highways. Kids don't need to be going across highways."

Here in Michigan, Pokémon Go is being blamed for a suspected drunk driver crashing into a parked car in Commerce Township, while his eyes were glued to his smartphone. According to the Detroit Free Press, a 28-year-old Walled Lake man fled in his wrecked car but was arrested after deputies followed a trail of vehicle debris from the crash to the suspect's home. The Oakland County Sheriff's Office said in a news release that deputies determined that the man had been under the influence of alcohol at the time of the crash and transported him to Huron Valley-Sinai Hospital for a blood draw via a search warrant. He was also treated for injuries sustained in the crash. The suspect told police he had been in the area searching for Pokémon on his phone, while driving, when he struck the parked vehicle. The driver was arrested following his treatment and was lodged in the Oakland County Jail pending charges.

Pokémon Go has even gone so far as to lead to fatal vehicle-pedestrian crashes. On October 14, 2016, 24-year-old Cody Soucie of Roseville, Michigan hit Ryan Mannes, 14, with his motorcycle while Mannes played Pokémon Go with two of his friends. Soucie had a blood alcohol content (BAC) of 0.14, which is almost twice the legal limit. Mannes had walked into the street to catch a Pokémon, as described in the Detroit Free Press, and was hit by Soucie upon returning to the sidewalk. Mannes was pronounced dead at the scene with catastrophic injuries. Soucie was charged with a felony crime that could lead to, up to 15 years in jail. 

Distracted walking, including looking down at cell phones, is an alarming new trend that poses a significant safety threat, in the form of inattentional blindness, to pedestrians and motorists alike. The National Safety Council emphasizes that pedestrians and drivers using cell phones are both impaired and too mentally distracted to fully focus on their surroundings. Of course, no one plans to be hit by a car while playing Pokémon Go. However, what is unknown to many people is that unintentional injuries are the fourth leading cause of death in the United States. Apps like Pokémon Go and virtual reality games are fun to play and are experiencing a surge in popularity, but users are advised to always be safe while playing, and to definitely never use them while driving, so as to help prevent a severe injury or car crash fatality. 

Additionally, there are several ways to avoid distracted driving accidents and drunk driving car crashes. Apps have recently been developed that actually work to minimize phone usage while in a vehicle. Car sharing services like Uber and Lyft are available to take people home so that people under the influence don't have to risk their life or the lives of those on the road by driving while intoxicated. Drunk driving and distracted driving are never okay, even if the goal is just to catch Pokémon. As games for smartphones multiply, safety and awareness must also increase, in order to avoid fatal car crashes.

Pokémon Go was created to bring the game to life and to get people to be more active and spent more time outdoors. While these are admirable goals from Niantic, the creater of Pokemon Go, it is important to be safe and vigilant while playing the game, and to never play while driving, as Niantic themselves warn. It is also important to be aware of one's surroundings at all times, because you never know when a vehicle headed your way, if your head is down and absorbed in a game. If you or anyone you know has been involved in a car accident caused by a distracted or drunk driver, call The Michigan Law Firm, PLLC at 844.4MI.FIRM for a free consultation.

Traumatic Brain Injuries Can Cause Epilepsy

No one can predict the outcome of a motor vehicle accident. In fatal vehicle collisions, it takes just seconds for a shiny new car to become a pile of metal, rubber, and plastic. Not only are automobiles ruined in traffic crashes, but the passengers inside may be seriously injured, if not dead. That's why safety precautions must be taken to help protect passengers in the instance that they are involved in motor vehicle collisions. One such precaution is always wearing a seat belt. According to the National Highway Traffic Safety Administration (NHTSA) seat restraints have saved 344,448 lives since 1975. Unfortunately, however, seat belts can't do it all, as they can't prevent head bumps and even cause whiplash injuries themselves. This is dangerous because what people may not know is that a momentary head bump or skull scrape in car crashes, may lead to a much more serious type of head injury and other brain related conditions, such as epilepsy. 

What is a Traumatic Brain Injury?

A traumatic brain injury (TBI), as defined by the Center for Disease Control and Prevention, is "a disruption in the normal function of the brain that can be caused by a bump, blow, or jolt to the head, or penetrating head injury." They can occur to anyone, from young children to older adults. TBIs can be mild, like " a brief change in mental status or consciousness, or severe, like, "an extended period of unconsciousness or amnesia after the injury." Symptoms of a TBI include problems with thinking and memory, balance and sensations, language like talking, and emotions, such as depression, anxiety, and aggression. While not every head injury results in a TBI, people who sustain head injuries in automobile crashes are more likely to sustain TBIs due to the heavy force with which a head gets struck in a car collision. 


The Link Between Traumatic Brain Injuries and Epilepsy

Epilepsy is a type of brain disease that causes re-occurring seizures. Epilepsy may have a variety of causes, all depending on conditions that affect a person's brain. Some examples are a stroke or a brain tumor. TBIs can also trigger epilepsy in people, either right after an injury happens or months and even years later. Researchers have found that the more severe a TBI is, the greater chance there is that the person may develop epilepsy. 

Post-traumatic epilepsy (PTE) and post-traumatic seizures (PTS) are two types of seizures caused by a TBI. PTS are seizures occurring in the first week after a TBI, while PTE is defined by the National Center for Biotechnology Information (NCBI) as one or more unprovoked seizures that occur at least one week after a TBI. In PTE cases, 86% of patients experiencing one seizure at least one week after a TBI, experienced a second seizure within two years. This means that most of the time, epilepsy takes a while to be discovered. Just when people think they are in the clear from a severe motor vehicle accident, their traumatic brain injury comes back as a different monster.

Epilepsy is difficult to pinpoint because seizures are different for different people. Some fall, cry out, or shake, while others become confused, twitch, or believe they see, taste, or smell something unusual. The lack of a definite, clear-cut diagnosis makes handling TBIs even more of a headache. Though it may seem difficult to comprehend until one witnesses it, people that learn to recognize the symptoms of a seizure may be able to offer assistance or contact a medical provider if needed. The sudden movement of body parts, unresponsiveness, lip-smacking or chewing, fumbling movements, and not being able to speak or understand others are all common symptoms of a seizure. Bystanders can assist someone having a seizure by making sure they don't fall and turning their head to the side so anything in the mouth, including saliva, does not block their throat. Check for a heartbeat and for regular breathing, starting CPR if there are no vital signs or calling 911 to alert medical professionals.

MRIs and other neuroimaging tests are recommended following the first post-traumatic seizure, as these tests can help look for brain abnormalities that might suggest a case of PTE. Preventative medicines may be prescribed by a doctor for seizures, and clinical observations by the Epilepsy Foundation further support using drugs early on after an injury, to help suppress the development of PTE. Though it is unlikely that current medicine will completely eliminate epilepsy, it can help control or stop seizures for a majority of people. 


How To Avoid Car Crash Brain Injuries

In 2013, the leading causes of TBI-related deaths were falls for people 65 and older, and motor-vehicle crashes for people age 5-24. In an effort to reduce the number of motor vehicle accident traumatic brain injuries, safety precautions can be taken that may minimize the risk for traumatic brain injuries. Driving and riding safely is the number one step people can take towards safety. This includes wearing seat belts, using helmets on motorcycles and bicycles, turning on airbags, and seating children in passenger seats designed for them. People may also want to be mindful of where they are walking, so they may be less likely to be involved in a pedestrian car crash.

No matter what people do to increase their safety while on the road and on streets, head injuries can still occur from during car collision. Medical research and technological advancements are working to ease the pain and suffering from traumatic brain injuries, but the reality is that some people may experience epilepsy or seizures years after what they once thought to be just a simple bump to the head. TBIs are yet another consequence of car accidents, and though they cannot be completely prevented, recognizing the symptoms and responding with proper care may help car accident victims' health in the long run.

Head injuries, like those that can be caused by motor vehicle collisions, have numerous negative side effects. It is important to learn to recognize the symptoms of a traumatic brain injury, so as to help protect yourself and others. If you or someone you know has sustained a head injury or any other injury in a car crash, call The Michigan Law Firm, PLLC at 844.4MI.FIRM for a free consultation.

Elon Musk Announces Approval of Hyperloop Connecting NY to DC

Elon Musk is certainly not afraid of the spotlight. The business mogul has wowed the nation in the past by taking on ambitious projects such as launching the first recycled rocket, planning to colonize Mars, and attempting to design the safest vehicle that also happens to be electric and affordable to the common citizen. 

As reported by Forbes, the serial entrepreneur has raised eyebrows once again by taking to Twitter last week, to announce that he had received verbal government approval to build a hyperloop below ground, that would connect New York City, Philadelphia, Baltimore, and Washington, D.C. In the tweet, Musk wrote that the hyperloop will deliver cars between New York and Washington, D.C. in 29 minutes.

The hyperloop is planned to be built by The Boring Company, a Los Angeles based infrastructure and tunneling company, founded by none other than Musk himself. Musk started the company back in 2016 after he began juggling with the idea of building tunnels for travel. The concept, as of now, entails elevators, which look like parking spaces located on the side of roads, that are actually platforms that can carry a vehicle below ground, to the hyperloop rail. These platforms would then deliver the car and its passengers at very high speeds of around 150 mph through the tunnel. In another tweet Musk wrote that each city would have about a dozen platforms built alongside commercial roads.

The sub-ground hyper rail concept originally stems from Musk’s earlier 2012 vision, of an above ground tube train that he believed would be the future of travel. Musk initially envisioned above ground tubes delivering individuals housed in pods, at speeds close to 700 mph. Hyperloop One, a company also based in Los Angeles, adopted Musk's old idea and has been working to make his vision a reality. The company is looking to commercialize the hyperloop system and allow individuals to travel at the super-speeds for a fraction of the cost.

Musk’s current vision meanwhile, is focused on below ground travel, transporting people in their own vehicles through underground tunnels, at very high speeds. Musk explains that one of the main reasons this large project is necessary, is to alleviate traffic congestion in large cities. In response to a tweet asking if he is considering adding underground hyperloops in other cities as well, Musk confirms that he is evaluating loops connecting Los Angeles and San Francisco, and a loop for Texas.

There are still more questions about the project than answers. Musk did not specify who gave the verbal approval, however, he did say official approval will be given soon. It has also not been specified how the project will be funded either, which is a quite a looming question given the high cost of tunneling. For example, the Second Avenue Subway built along the East Side of Manhattan cost $4.5 billion to construct just three more stops.

It can't be ignored however, that an underground hyperloop would be an extraordinary innovation in the world of travel. Traffic congestion is an everyday issue that causes delays, and poses potential road rage car crash and pedestrian accident risks. This project would revolutionize how people travel by offering a much faster means of transportation while also greatly reducing traffic in large cities. There are still many questions about the project that Musk will hopefully answer, or tweet about, in the near future. 

Only time will tell if Elon Musk is successful in constructing an underground hyperloop. The underground hyper rail would allow for exceptionally faster transportation between cities, while alleviating traffic congestion. In the meantime however, traffic congestion is still a major problem that can cause stress for drivers and may even lead to road rage car accidents. If you have been involved in an accident caused by a reckless driver or a road rage driver, call The Michigan Law Firm, PLLC for a free consultation. 

The Michigan Law Firm, PLLC Ranked Top 20 Detroit Car Accident Attorneys

Best Car Accident Attorneys in Detroit

Birmingham, MI - Expertise has recently ranked The Michigan Law Firm, PLLC as one of the Top 20 Best Car Accident Attorneys in Detroit, Michigan for 2017. This ranking was the conclusion of Expertise’s vigorous review of 241 Detroit law firms. Expertise is an online directory that curates qualified and experienced professionals who are experts in their field and connects them with consumers who require their expertise. Whether visitors to their website are looking for a plumber, a wedding photographer, or a car accident attorney, Expertise makes the experience easy by allowing users to easily narrow their search to their state and nearest metropolitan city. Expertise also takes the anxiety and guesswork out of the equation by thoroughly vetting the businesses they suggest, in order to guarantee satisfaction to their customers.  

To create their top rankings, Expertise uses a 3-step method. The website begins by searching for all companies and firms working in a specific field, in a specific area.  Then, they eliminate any companies they don’t find to be experts, have an alarming amount of bad reviews from customers, or who do not provide enough information to be considered for ranking.  Expertise then analyzes all of the businesses who passed the initial screening, using a five judgment criteria based on reputation, credibility, experience, availability, and professionalism. Lastly, Expertise handpicks the top businesses who achieved the highest scores and publishes their list.

The  Michigan Law Firm, PLLC was selected as one of the 20 best car accident attorneys in Metro Detroit out of 241 firms based on this rigouroud criteria, in addition to its outstanding devotion to its clients.

The Michigan Law Firm, PLLC is a fast-paced, modern law firm that focuses on personal injury law. The Firm is honored to be recognized as one of the leading car accident law firms in Metro Detroit, and looks forward to continued success in helping personal injury victims obtain favorable resolutions of their cases.

For more information about Expertise, please visit www.expertise.com.  To learn more about The Michigan Law Firm, PLLC, please visit https://www.themichiganlawfirm.com/.

The Michigan Law Firm, PLLC is a civil litigation firm located in Birmingham, Michigan that handles a variety of personal injury lawsuits, including auto accidents, motorcycle accidents, medical provider cases, dog bites, and slip and falls. Call us today for a free consultation at 844.4MI.FIRM (844.464.3476).

Update: Roseville, Michigan Man Ticketed For Warming Up His Car

The Michigan Law Firm, PLLC blog recently informed blog readers of an incident that happened last winter when a Roseville, Michigan man left his car running in his driveway with the keys still in the ignition. Nick Taylor Trupiano, 24, was given a $128 ticket that he felt was unfair. He conveyed his upset by posting a picture of the citation and a verbal rant on his Facebook page, on which the Roseville police received unkind remarks. The post led to many other Michigan residents to being concerned on how they could warm up their vehicles in the winter without being charged for endangering the public.  


Following this incident, Republican Rep. Holly Hughes introduced Bill 4215 that would allow citizens to leave their keys in the ignition while the car is running on private property - at their own risk. The bill passed in the House and Governor Rick Snyder just officially signed it into law on June 28, 2017. It should be noted however that the bill does not allow for citizens to leave their cars unattended and idle while on the freeway, but only on their private property. 

Another piece of legislature that Snyder approved was for drivers to show proof of their vehicle’s registration by phone or another electronic form along with their auto insurance when asked by a police officer. This measure will help those who like the convenience of having their documents on their phone or simply want to be green, by using less paper.

Now with the bill signed into law, many Michigan residents can rest easy when warming up their cars during the colder weather months. While this news may cause citizens of Michigan to rejoice, they should remember that a car that is left running for more than 10 minutes is essentially wasting gas, while polluting the environment, and causing damage to their car's engine. In fact, most people who live in cold areas don't even realize that warming up their car by letting it idle isn't even practical. Global News was informed by Car Help consultant, Mohamed Bouchama, that, “the car warms up much faster when it’s driving than when it’s idling...As long as your windows and mirrors are clear of snow and frost, you’re good to go." In other words, Michiganders should just take the time to start the car, clear the windows, and then drive, this winter. 

Bill 4215 has saved many motorists from being fined for something most believed was perfectly legal. However, motorists should still be careful of leaving their keys in the car where any person passing by could potentially steal the vehicle. If you or a loved one have been injured in an auto accident, call The Michigan Law Firm, PLLC at 844.4MI.FIRM for a free consultation. 

Automakers Break Into Ride-Sharing Car Market

Ride-sharing first became a tech-phenomenon in 2011 when tech-giants, Uber and Lyft, introduced the ability to hail cabs and share rides with friends instantly, through an app available on smart phones. Since then, according to Business Insider, 30% of the U.S. population has reported using some form of a ride-sharing app. Ride-sharing has made transportation fast and convenient, and the industry is only growing as new companies look to break into the market.

However, as Popular Mechanics explains, the sharing trend, as opposed to individuals purchasing and operating their own vehicles, started with car-sharing. Car-sharing became a trend in the automotive industry in 2000 and was popularized by a company called ZipCar, but has just recently taken off since the development of smart phones. Car-sharing allows customers to purchase a membership with a car-sharing service such as ZipCar, which customers can then use along with the company’s website or app, to locate the nearest vehicle, flash their membership card to unlock the vehicle, and then drive the car their reserved time period. While car sharing is very convenient for those who don't own a motor vehicle, it's most common complaint is that most car-sharing companies' customers are given the option to be charged by the day, hour, minute, or mile they drive. Being charged by the minute or mile can get very expensive. However, the positive aspect to car-sharing is that gas and insurance are already included in the fee.

While it was the first to gain popularity, ZipCar is now one of many similar services. Last year, The Michigan Law Firm Blog wrote an article about GM launching its own car-sharing service, Maven. In an effort to become the leading forerunner in personal mobility services, GM acquired assets from Sidecar, a ride-sharing start-up company, in January of 2016 and has also teamed up with the premier ride-sharing brand, Lyft. GM has also broken into the ride-sharing market by introducing Maven Gig, a service that allows drivers for Uber, Lyft, and other ride-sharing services to rent Chevy Volts, if they do not have a car of their own, to drive their ride-share costumers in. 

More recently, Daimler and BMW have become the next large automakers attempting to challenge Silicon Valley by designing their own car-sharing and ride-sharing programs. According the The New York Times, Daimler, the makers of the luxury brand, Mercedes-Benz, first introduced its car-sharing brand, Car2Go, in 2008 in Germany, and has since grown to serve about 2.4 million members across 9 countries. 33% of Car2Go members are even located in North America. The Car2Go program has yielded positive results after a 3-year study of 10,000 members done by U.C. Berkeley’s Transportation Sustainability Research Center, which reported that Car2Go service has reduced vehicle ownership and miles traveled in privately owned cars. As a result, greenhouse emissions have been reduced, 2% to 5% of Car2Go members have sold their privately owned vehicles, and 7% to 10% of members have stopped seeking to purchase a vehicle because of the service.

BMW first launched its own car-sharing service, DriveNow, in Europe in 2011. In December of 2016, it went on to launch its North American car-sharing service, ReachNow. BMW has also been testing its own ride-sharing service in Seattle as well. Steve Banfield, the CEO of ReachNow, explained the company’s reasoning to enter into both car-sharing and ride-sharing markets by stating that “sometimes they (customers) want to be driven, sometimes they want to drive. Sometimes they want the car for several days, sometimes they want the car for 10 minutes.” Banfield further explained that offering customers different ways to move about cities allows the company to study and research the method of transportation individuals prefer to use, allowing the company to become closer to the consumer. Both services also allow BMW to promote their luxury brand by offering temporary rides and mobility to individuals. 

A future with autonomous vehicles is inevitable, so it is important for companies to mold a business strategy that will allow themselves to adapt to a new automotive industry that will no longer require individuals to purchase and operate their own vehicles. BMW has reportedly partnered with Intel to begin production of autonomous cars by 2021, while Daimler and Uber have partnered to start their own creation of self-operating vehicles. These large automakers hope by creating their own personal mobility brands and creating early plans to start autonomous vehicle production, they will be able dominate the market in the future.

With these car-sharing and ride-sharing programs, it is important to remember that human drivers are still operating these vehicles (that is, until vehicles become autonomous). Therefore the risk of a car accident due to human error is always present. Thus, passengers should always stay alert while riding in a vehicle and follow car safety precautions such as wearing a seat belt.

The Michigan Law Firm, PLLC is a Metro Detroit law firm that handles all types of accident cases. If you or someone you know has been involved in car, bus, motorcycle, or truck accident, call the The Michigan Law Firm, PLLC at 844.4MI.FIRM for a free legal consultation.